|
Wednesday, 03 June 2009 10:49 |
|
Another article in the series of domain FAQs:
OK, so what is domain parking?
Domain parking is placing advertisements on an unused domain name in order to generate revenue from the people who visit that domain - usually through them clicking on the advertisements once they get there (known as click-throughs). Advertisers generally pay for visitors that click on their adverts - and these clicks can generate anything from a couple of cents each, to around $15 per click (in my own experience, although other report higher rates than that).
These visitors fall into 2 distinct groups and can either be
- Type in visitors: visitors who typed the domain name directly into their web browser or:
- People visiting links to the site from around the internet, usuually these links are left over from a previous version of the website - ie if the domain name once hosted a website that is no longer there, but the links to it remain.
These adverts perform best when the adverts shown are related to the domain name, ie if the domain name software.com was parked it would perform best showing advertisements for software.
The major parking companies are:
- Sedo.com: the largest parking company - uses Google to supply it's advertisements.
- Parked.com: American based company that uses Yahoo adverts on its parking pages.
- Namedrive.com: Another Google advertiser, although they have less restrictions about what type of sites you can park with them.
- Fabulous.com: Australian based parking company, usues Google ads, but generates very search engione friendly parking pages.
- And a recent addition to the parking arena is Google domain parking, where Google provide the parking page directly to the website owner.
There are other parking companies - Skenzo, DomainSponsor, Trafficz and others, the the above services are the most popular.
One disadvantage to parking domain names is that they are rarely featured in Search engines (most major search engines discount pages from parked web sites), so unless you own a domian name that does get natural type in traffic, you are unlikely to make much money from domain parking, and owners of domain names that do not generate parking revenue should consider developing or selling their domains.
|
